Thread · 3 tweets · 28 Nov 2018

Yes, I was thinking along those lines. Some companies set themselves up so that if they betrayed their values they would (in some credible time frame) lose whatever short-term gain the betrayal might bring. I'm super biased but we're publicly traded and I would say are like that.

Google used to be in a comparable position. If you want to organise the world's information for people you have to be credible, which drives value-based behaviour. But they switched to surveillance, the DFP-Android-Chrome hydra took over, and gone were the values.

It's a great case study of how you can lose your yourself while still retaining ethical employees because it takes time and non-motivated reasoning to see such thorough culture change.