Thread · 5 tweets · 1 Aug 2019

One of the primary reasons we need the #GDPR and #CCPA (and more) today is because the @iab, under @r2rothenberg's leadership, has been given 20 years to self-regulate and has used the time to do [checks notes] nothing whatsoever.

I have spent much of my adult life working in self-regulatory environments. They are never perfect, but when they work they really deliver. #Adtech had a chance to self-reg when the FTC asked them to — from which we got the joke known as AdChoices.

They got a second major chance with DNT. But the notion of a level playing field between #adtech and consumers didn't work for them so they did everything to prevent it from existing.

At some point it became evident that the @iab lacked the vision and leadership to shepherd the industry towards healthy, sustainable behaviour. That's when regulation became unavoidable. No one has done as much as the @iab has to bring about strong privacy regulation.

And to make things funnier the article that @r2rothenberg was citing as supporting his view is… calling for stronger enforcement of the #GDPR. If that's not a metaphor for where the @iab's at, I don't know what is.