I am not saying that control is useless, and in fact both transparency and choice also have their place. But it's just a possible means towards appropriateness and is not on its own ever an indication of privacy.
If you look at all the anti-privacy privacy proposals (Privacy for America, @InternetAssn's Privacy for all Americans, or Google's thing) they all use transparency, choice, and control. In there, control is seen as after the fact, assuming you know what happened, and have time.