Thread · 2 tweets · 28 May 2020

Google announces they're removing the AMP requirement to become part of the carousel, without even a mention of Web Packages. Is this the beginning of the end of proprietary portal formats like not just AMP but also Apple News & Facebook Instant Article? webmasters.googleblog.com/2020/05/evalua…

Also, is this the end of Web Packages? AMP was popular because Google forced people to use it, but without the "nice traffic you got there…" subtext it seems likely to be mostly niche?