Replying to @null and @therevoltingx, @johnnyryan, @johnwilander, @kickstand, @BrendanEich, @acfou, @Nyury1011, @GregRizz, @JudSpencer, @theantitheory, @samtingleff, @mrr619, @WolfieChristl, @brave, @iab, @IABTechLab
There are much better ways to do contextual. Buyers are excited when they see them. There's nothing backwards about contextual research today, quite the contrary.