Replying to @null and @therevoltingx, @BrendanEich, @PrivacyMatters, @kickstand, @acfou, @Nyury1011, @GregRizz, @JudSpencer, @theantitheory, @samtingleff, @mrr619, @WolfieChristl, @johnwilander, @johnnyryan, @brave, @iab, @IABTechLab
The TCF is a typical IAB failure: screw over the user and shift liability to publishers. We walked away from programmatic because it can't be made legal as it exists today. Others don't have that luxury.
The faster you get that, the less you'll waste your time.
♥ 3