Thread · 3 tweets · 21 Nov 2020

I know, which is why the market won't self-correct. It's also why agencies don't care too much about fraud so long as it doesn't tank the numbers. This can only change if we can get good regulation to kick in (or tech as a forcing function).

The interest in small adtech to get regulation to kick in is that they can't compete on the invasion of privacy market. Google gets location pings by the minute on a couple billion phones - and that's just one entry point. This can't be beat, ever.

But so long as they paint themselves with the same brush as Big Tech, it's hard to block one without blocking the other.