Thread · 2 tweets · 21 Nov 2020

Sure, I meant this purely from the marketer pov. I know not everyone can kick programmatic like we do, but as marketers we're in the same boat as everyone else! And we're driving a strong marketing op with a lot less data sharing than most.

That's what makes me doubt that marketers need this as much as the conventional wisdom has it. People get a rush of power with microtargeting, but broad+MMM can be pretty sweet! Also stuff like TAFI.