Thread · 2 tweets · 25 Nov 2020

I am often told that digital advertising that’s respectful of users’ privacy is something “only The Times” could pull off. This thread shows that’s not true.

The argument is often that only The Times has the scale to make this work. I don’t know what @politiken’s audience is, but there are fewer people who speak Danish than there are Times subscribers — so I think it’s fairly safe to assume they’re substantially smaller. Yet it works!