You might read @swodinsky's excellent foray into some lesser-known practices of the adtech ecosystem and think things are fine because third-party cookies are going away.
You'd be wrong! gizmodo.com/the-butt-pajam…
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Thread · 4 tweets · 25 Dec 2020
The people who brought you the assless onesie so they could steal and remonetise Elle's premium audience right on time for Christmas shopping have replacements ready.
They're systematically worse than cookies.
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Some are asking for browsers to provide a universal identifier for everyone, the way that Android still does. Others are selling products to use unresettable identifiers like email addresses (which you use to log in) as identifiers.
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The purpose is always the same: prevent user privacy, remonetise publisher audiences.
That's why we need a much stronger plan to make the web sustainable and trustworthy. See you in 2021! 💋
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