Thread · 2 tweets · 13 Mar 2021

I am empathetic, but within limits. 25 years ago I catered to small businesses and a key problem was that they couldn't tell the difference between crap and good work, so they just went to the lowest bid. At the time, I don't think anything else could be expected.

Today, restaurant owners can tell that pointing to a PDF is a botched job, they can use the web like everyone else. But it looks like they're not complaining to their tech providers near enough.