Thread · 3 tweets · 19 Mar 2021

Right, I'm aware of that, but the issue for many publishers isn't preparing for CWV, it's figuring out what to do about AMP. AMP breaks a lot for us and it's getting worse with 3P cookies going away. Ideally we'd get a way off, but if not there's a lot of stuff to fix.

Put differently, we have multiple engineering teams who need to know if they need to sink significant resources into making a tech stack they all hate and we were forced into work, or on the contrary if they can focus on switching and perf.

Assuming the 3P cookies timeline holds, which will affect AMP a lot since we're third parties to our own content there, we kinda need to know that three months ago...