The French competition authority, @Adlc_, rejected the request for interim measures against Apple's IDFA changes, arguing notably that it simply is compliant with the GDPR.
autoritedelaconcurrence.fr/fr/decision/re…
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Thread · 4 tweets · 19 Mar 2021
I agree with that decision: providers of identifiers, such as operating systems for ad IDs or browsers for third-party cookies, do so as data controllers and need a legal basis.
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As I'd argued at the time, instead of sticking to a strategy of trying to maintain an unsustainable status quo that people hate, the ad industry should switch to a pro-consumer stance and push for real privacy from the platforms (instead of the fake moves we see eg. from Google).
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Now we have to see if the CMA will also make the right decision in the MOW complaint. I think that some Interim Measures would make sense, but only if they align with stronger privacy. At the end of the day, it's the only way to get better competition too.
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