Tweet · 23 Mar 2021, 16:44 UTC

Just speculation but: the current FLoC experimentation involves Art9 special-categories processing (to detect potentially sensitive cohorts) on data collected by Chrome without the consent to match. That might block testing?
So, am I getting this right that no one at Google thought it might be a good idea to check if FLoC and FLEDGE could legally run in Europe before embarking on this project?
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