Thread · 2 tweets · 7 May 2021

"Just 4% of ‌iPhone‌ users in the U.S. have actively chosen to opt into app tracking (…) based on a sampling of 2.5 million daily mobile active users." This is what "transparency & choice" looks like when it's designed to actually work. macrumors.com/2021/05/07/mos…

I'd like to read a study of who those 4% are and what made them make that decision.