Thread · 2 tweets · 7 May 2021

Programmatic ads are usually pretty crap anyway, so I'm not convinced that we'll see that big a switch. Studies of the impact of removing trackers on perception of ad quality usually don't break direct/PG/open apart so I don't think we know that there'll be an impact here.

My (anecdotal) personal evidence from preventing tracking but keeping ads on is that my ad experience actually improved. Ads that are contextually relevant are much more pleasant.