Thread · 3 tweets · 21 May 2021

A relatively small number of first-party, single-controller purposes, with limited retention, no sensitive processing, controls, etc. A relative equivalent to what an independent bookstore does. If it's less than what is strictly necessary to run a business, then it's useless.

There's a reason the adtech folks love consent to the point that they're presenting PETs as "anti-choice": it's the best thing that ever happened to them. Do whatever they want, blame the user for agreeing.

It's also politically perfect because it forces non-data businesses to align with the adtech complex. Nothing but win, all thanks to an approach grounded in perfect rationality and individualism.