Thread · 3 tweets · 11 Feb 2022

Well, the only answer to that that fits in a tweet is "whoa, Tony, that's a really fucking hard problem!" :) Perhaps more helpfully: I 100% believe that we can do better, but the trade-offs might not be palatable to all.

I don't think that there is a solution in which we distribute data the way it's done today that works. The key to avoiding consent nonsense but maintaining a lot of players (which should be good!) resides in changing what kind of data they get.

That's what I like about the PARAKEET approach: it makes strong guarantees about how it restricts the data but then it basically plugs into RTB. I'm not saying it's the ultimate best option, but I think that it would be interesting to dig into options there.