Thread · 2 tweets · 19 Apr 2022

That's all true, but also a newspaper might produce a few hundred articles a day. You simply can't apply the same fine-grained personalised engagement drivers on such a small volume or the same habituation. So you don't get anywhere near the same ad-driven issues.

Additionally, traditional media typically has a strong separation between the people who set up advertising and those who write the content. They don't collude. It's as if the people who optimise the feed and optimise ad revenue couldn't talk.