Thread · 3 tweets · 25 Apr 2022

Interesting point here: DPA requirements to have the Reject and Accept buttons look the same is almost certainly an own-goal as then the dominant-hand side is likely to get the most clicks, particularly from people just trying to get through.

In fact, I would bet that the longer and the more boring you make the text (and this is long by banner standards) the more likely it is that people will just click the rightmost button.

I also wonder what the impact of showing the word "cookies," which has become synonymous with bad privacy, at significantly lower contrast (even though other links stay white) is. There's a similar effect with "advertising" in the Chrome Sync funnel.