Thread · 2 tweets · 5 May 2022

The CPPA stakeholder session on opt out has an interesting dynamic: publishers aligned with consumer orgs to support privacy — better for both our readers and our business — and legacy adtech with increasingly desperate arguments to maintain their chokehold on advertising.

I know that many in adtech want this system to change. A growing number of adtech companies understand that they don't have to be user-hostile to deliver. If I might ask: could you tell your trade bodies? Right now, the @iab, NAI, DAA are really holding you back.