Thread · 3 tweets · 23 May 2022

You only need surveillance if: • Quality publishers (big or small) should be subsidising disinformation clickbait farms, or • You have no other means of measuring/attributing. Publishers, even small, with quality content that can retain an audience can use SDAs.

If we get cross-context privacy preserving attribution then we can anonymise everything. This would really benefit quality publishing at all sizes, and we'll get relevant ads too.

If your content doesn't make people come back for more or you don't know your audience, the Internet doesn't owe you money.