Thread · 3 tweets · 27 May 2022

I'd like to return to this thing that @Log3overLog2 said. Is there any reason why we (collectively, I get that it could be hard for G on its own) don't decide that FLEDGE-like things are what adtech is from now on?

I say "FLEDGE-like things" because I don't think that necessarily means that everyone gets on exactly the same thing, but we could have a family of options that abide by some agreed-upon principles. (With governance yada yada you know my spiel.)

Every time I think about what an MVP looks like, it's mostly IPA+FLEGAKEET but I don't see Topics being in there. The design space seems too constrained, there's no solution that isn't bad for privacy, competition, utility, or all of the above.