Thread · 4 tweets · 2 Jun 2022

“Interestingly, it turns out that some of the ad experiences that consumers find the most annoying are also bad for the environment.” And it so happens that this is a good time to fix this because we're getting rid of identifiers. 🧵 digiday.com/media/the-ad-e…

You can get better privacy, better publisher revenue, and a more eco-friendly ecosystem by batching and switching to matching markets, which offer a well-defined way of running auctions.

That might sound familiar because I listed a similar option in 2020 in nytimes.github.io/std-rhea/#tummo