Thread · 3 tweets · 10 Mar 2023

I know they do good work, I've been around a long time. That's why I'm taking the liberty to point out that this is a bad move with zero possibility of a good outcome. It's what friends do.

There is no step that the DCN can take in response to this that will have the slightest impact on ad buys. But irrespective of what the DCN does or doesn't do, this burns a lot of bridges. No one wants to collaborate with someone who'll throw you under the bus on a whim.

So yeah, net loss for @CheckMyAdsHQ, net loss for all of us figuring out how to fix this mess.