Thread · 2 tweets · 15 Mar 2023

Right, the fact that brand safety has become the tool to demonetise disinfo is wild. So far it has only succeeded in demonetising coverage from legit publishers when they cover some of those downer woke topics like "climate change."

I haven't seen many people ask why disinfo (and MFA sites in general) are kept profitable by managing to win bids for *targeted* campaigns even though their audiences don't produce actionable targeting information. They have no business without third-party tracking, basically.