Replying to @mmatthiesen and @jason_kint, @jayrosen_nyu, @BrusselsGeek, @johnnyryan, @gchampeau, @SophieintVeld, @IABEurope, @ddalton40, @ErnstCornelia, @MichalBoni, @Fontana3Lorenzo, @JanAlbrecht, @EU_EDPS, @why0hy, @BirgitSippelMEP
I have never heard anyone argue that we should offer services against our will.
I have, however, spoken with many publishers who would like not to have to sell their users downriver to adtech against their will.