Thread · 2 tweets · 21 Jul 2018

Replying to @mmatthiesen and @jason_kint, @jayrosen_nyu, @BrusselsGeek, @johnnyryan, @gchampeau, @SophieintVeld, @IABEurope, @ddalton40, @ErnstCornelia, @MichalBoni, @Fontana3Lorenzo, @JanAlbrecht, @EU_EDPS, @why0hy, @BirgitSippelMEP

My experience with smaller publishers is that they care about their readers just as much. They have options for scale (eg. co-op variants).
The current race to the bottom for impressions is forcing all publishers that can't sustain massive social media impact into content farms anyway. It's unsustainable, let's not pretend that adtech is on their side.
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