Robin Berjon @robinberjon · 21 Jul 2018 Replying to @mmatthiesen and @jason_kint, @jayrosen_nyu, @BrusselsGeek, @johnnyryan, @gchampeau, @SophieintVeld, @IABEurope, @ddalton40, @ErnstCornelia, @MichalBoni, @Fontana3Lorenzo, @JanAlbrecht, @EU_EDPS, @why0hy, @BirgitSippelMEP My experience with smaller publishers is that they care about their readers just as much. They have options for scale (eg. co-op variants). ♥ 2
Robin Berjon @robinberjon · 21 Jul 2018 The current race to the bottom for impressions is forcing all publishers that can't sustain massive social media impact into content farms anyway. It's unsustainable, let's not pretend that adtech is on their side. ♥ 4↺ 1