Thread · 2 tweets · 19 Sept 2018

Analytics demographics are notoriously crap. They tend to infer based on online behaviour and there is little actual incentive to really improve them because marketers can only verify accuracy so well anyway. Before I killed tracking most thought I was a woman.

So I would not be surprised if it turned out that Google’s profiler were biased in very stupid ways, notably "interest in physics" -> man.