Thread · 2 tweets · 17 Dec 2018

Ah, but it does not cost 4%. That is what it would cost if it applied to one publisher and not others (actually much more due to bundle effects). But since it applies to all equally, and ad budgets don't vanish, it does not adversely impact us.

On the contrary, the less tracking there is the more valuable our inventory as it becomes valued on content quality rather than surveillance-based targeting. We honestly cannot wait for Chrome to start protecting its users' privacy!