Thread · 2 tweets · 7 Jul 2019

Many thanks to @KenjiBaheux for finding this paper. It doesn't specifically break out the impact of RTB but it has lots of other interesting tidbits of information about the climate cost of online advertising.

A few noteworthy bits: - Online advertising uses up a lot of energy. - Two big contributors to this cost are pervasive tracking and how normal low-performance ads are.