Thread · 2 tweets · 22 Dec 2019

There is a middle ground, and it's actually not that hard to find it starting from nothing other than an understanding of privacy and a comparison with perfectly accepted data practices offline. But it rules out huge chunks of current adtech.

The "if consumers understood" premise is only even possible in a world in which adtech companies can even explain what they do. Having reviewed dozens these past two years it's clear that's unlikely to happen any time soon.