Thread · 4 tweets · 23 Feb 2021

This might form the model for a good advertising creative format that could also help solve the madness in ads. Bundles are first and foremost a way to control content. Making other people's content easier to control is rarely appropriate — but for ads it clearly is!
For @w3ctag nerds out there: this also adds new technical information to reopen "Authoritative Metadata". That has been an antipattern and I wish it were fully rescinded, but if the metadata is attached to the data, as it is here, that's a different story! w3.org/2001/tag/doc/m…