Tweet · 16 Jun 2021, 00:57 UTC

Replying to @swodinsky and @BostonJoan, @emilybell, @jonkeegan

The NYT gave me access to a whole bunch of top notch ads professionals who were infinitely generous with their time, answering my questions and filling out my diagrams for literal months. I'm in awe of anyone who researches this without this kind of support.