Thread · 2 tweets · 11 Jan 2022

I am *definitely* not claiming innocence, but there is a huge difference between the scripts that a publisher puts on a page and a script that an agency puts in an ad that goes through an exchange and gets injected into a page. Both at the technical and control levels.

To be clear (as I've said many other times), this should not detract from publishers' many (and altogether too often ignored) responsibilities. But I think people should know what their favourite brands deliberately do with their data — it might change some minds.