Thread · 2 tweets · 27 Jan 2022

Thanks — but I'm really sorry but I don't understand the "challenge of bias towards the most popular topics that will significantly reduce the proposal’s utility." I'm not aware of this issue, is the idea that more popular topics (in CPMs?) reduce the utilise of Topics?

What I have in mind with that bullet is that if league of publishers {A,B,C} together produce a more reliable topic X (it converts better), bidders can use that information to price accordingly. (And also, bidders can refuse leagues that accept eg. disinfo.)