Thread · 2 tweets · 9 Mar 2022

I'm well aware of the limitations of the tech (and I don't think that this is Ben's fault!) but all the same: what we're talking about here is the automation of governance (FB has rules about ads, this is how they get enforced). It's too easy to accept the profits but not costs!

Getting governance right is absolutely fucking hard, no question there, and dealing with bureaucracy is painful too. But we should consider that maybe it's hard and painful for good reasons. If FB is as key to SMBs as they claim, this kind of error is devastating.