Thread · 3 tweets · 18 Mar 2022

I've been thinking about that a lot and I reckon we can fix it. Building a good index and building a good search UI are two very different things (as Google keeps demonstrating). The only reason to have them together is that the ads in the UI pay for the index. But...

...we can split that. There are many proposals for interoperability in social, which is useful but hard, we need to look at interoperability in search, which is a lot easier and comes with great benefits.

Competition in UI, built-in multihoming, integration into browsers and more, diversity of business models (ads or pay), build your own, merge results, no AMP, a return to media pluralism... It's pure upside. We are *choosing* to live with shitty search by not doing this.