Thread · 2 tweets · 9 Oct 2022

I wouldn't bet that premium pubs will never offer UID. I think that people underestimate the market pressure and the limits to manoeuvrability that come from so much revenue being captured.

I've had dozens of variants of the same conversation. Pubs understand the data tax today in a way that they didn't five years ago. People fully see that a world without would be much better. But the path from here to there is very tricky, especially without collective bargaining.