Replying to @eric_young_1 and @clockwerks, @pilhofer, @reckless, @ckrewson, @backlon, @spiritedmediaco, @billy_penn
I have never seen a publisher ask for AMP. I worked for a publisher in 2016 and we definitely tried it (because carousel) but it was extremely brittle tech and we gave up because we could afford not to compete hard in search (it being scholarly publishing).
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