Tweet · 18 Feb 2018, 19:05 UTC

Replying to @erikbryn and @TheAnnaGat, @fchollet

Robin Berjon @robinberjon · 15 Feb 2018

This email notification from @facebook is a perfect example of what happens when you fail to understand engagement and focus on measurable but useless KPIs. It is refined, detailed, iterated — designed. Yet it has everything except the actual content.

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