Replying to @kickstand and @Paul__Walsh, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c
A bunch of us have been doing this for a while! I think the question people have is whether the IAB is the right place to do this, nor that it should be done in the first place. Best of luck to whoever tries!