February 2020

286 tweets

Replying to @johnwilander and @BrendanEich

AMP is problematic in theory, in practice it's already such a train wreck for publishers to recognise their own users who think they're on the publisher site that I'm not sure it would justify postponing.

Replying to @johnwilander and @BrendanEich

I think more likely they broke half of adtech because so much of it is people promising crazy things with zero understanding of tech.

Replying to @MikeIsaac

You say that like it's a bad thing.

Replying to @backlon and @pierce

Also, in-app browsers track you in ways you never dreamt possible. It's all wonderful.

Replying to @rjonesy and @backlon, @pierce

The app has extensive access to your online behaviour.

Replying to @Telementalltd and @backlon, @pierce

Quite.

Replying to @JonasKuske and @rjonesy, @backlon, @pierce, @slightlylate

But that's okay because it would *never* happen, we all know what Apple and Google do an *excellent* job of policing their stores against privacy violations. Otherwise they'd be profiting from it and that would be bad, of course.

Replying to @rjonesy and @backlon, @pierce

Only keystrokes has all the passwords, and last I checked you could get the cookie jar and be informed of navigations.

Replying to @rjonesy and @backlon, @pierce

Are you talking about a WKWebView? It’s been a long time since I’ve done anything with apps, but last I checked you could do all kinds of things including evaluate JS in the page…
Would you like to intern for 10 weeks this summer with the @nytimes data team? We have four open positions, one of which is in Data Governance with @k_johnsn! nytimes.wd5.myworkdayjobs.com/en-US/NYT/job/…
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This is very interesting, I wonder what effect it will have on programmatic markets.
Quoting a tweet by @StopFundingHate ↗

Replying to @briankardell

Well, even without the meetings a core value of standards is to prevent monopoly capture, and then caring about accessibility and people who speak weird languages, so... yeah.
If you're expecting an email from me but haven't heard back, it's because of a quality control effort. #IowaCaucuses
A tiny fraction of services require building an app. Then the vast majority of the rest do it because Apple and Google have made it the only way to be discovered in their little walled gardens, and because you can track users way more thoroughly. But #IowaCaucuses? Dumb choice.
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Thread of 2 tweets

Replying to @null and @benharnett

Very true! And apps are indeed harder to make. I just wish buyers understood harder isn't better (for software).

Replying to @null and @benharnett

It's almost like software and elections don't mix.
Is there a rule saying you can't have a comic as a Constitutional Amendment? Damn right there isn't. m.xkcd.com/2030/
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Replying to @null and @benharnett

That, but on the blockchain.

Replying to @null and @benharnett

A token of appreciation, as it were.

Replying to @kyotonio

"innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers" So, uhm, fingerprinting?

Thread of 2 tweets

Replying to @null and @UneasyQuasar

I know, right?! I thought exactly the same thing. They might as well have made it “теневая компания” and called it a day.
Strange bedfellows, but I’ll take it!
Quoting a tweet by @dmccabe ↗
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Replying to @tabatkins

There are options that sit in between killing and maintaining. The current system in which platforms are rewarded for irresponsible behaviour is untenable. I don't think that platforms should have publisher responsibilities, but distributor ones make sense.

Thread of 2 tweets

Pro tip: you can probably get a decent, highly-paid job on a tech team with zero knowledge of coding if all you know is how to fix an Apple keyboard.
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Replying to @cwarzel

That the app is bad is one thing, but even before looking at that I don’t even understand why you would want to do this on an app at all in the first place. If you really must use tech (which is already questionable), a website would be a much superior option.

Replying to @null and @marionpdaly

I just fixed my B key with a twisted staple! But now N is fucked.

Replying to @null and @benlikestocode, @marionpdaly

It me!
I love the spirit here, but as far as I can tell this is only messing with Instagram’s recommendation algorithm. They all still have Ad IDs and are still individually tracked.
Quoting a tweet by @kottke ↗
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Replying to @WebDevLaw and @danbarker

What I wonder is if we're going to see a sudden collapse as it becomes clear that these business models are unsustainable or if it will be a more gradual correction as some figure out how to adapt.

Replying to @larakiara and @WolfieChristl

By demand they mean where you can track people.
Companies that fail to innovate beyond copied-to-death surveillance-based targeting are having a hard time. Now it would be great if Apple brought some privacy to the iPhone by getting rid of IDFAs!
Quoting a tweet by @larakiara ↗
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1) IANAL but there's a good case to be made that UAs are data controllers when they determine processing independently from the user and without technical justification. Chrome's decision to share cookie data broadly is one such. Articles 5 and 25 come to mind.
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Thread of 3 tweets

Replying to @stubbornella

I don't know, Nicole, I feel it's the kind of information one may wish to shout at the top of one's all-caps!
Wow, @netflix seems to have finally decided to improve its usability! help.netflix.com/en/node/2102 (via @benlikestocode) Next if they could stop changing the EPG to show randomly different layouts every day that would be 💯!
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PornHub is a platform like any other, and achieved market dominance by driving for scale with no care about user harm. Section 230 needs to go!
Quoting a tweet by @samleecole ↗
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Replying to @seduncan21 and @netflix, @benlikestocode

I know, right? I am still mystified that someone thought this was a good idea.

Replying to @willikampmann

On the contrary, it's meant to allow online services to moderate content without incurring publisher responsibilities. In practice, it just allows them to profit from harm without liability.

Replying to @seduncan21 and @benlikestocode, @netflix

That's totally right. Clearly this came from A/B testing the fact that it led to more minutes watched 🤣

Replying to @mmasnick and @willikampmann

In practice it is providing protection for the monetisation of all sorts of bad actors that wouldn't exist otherwise. But, hey, let's praise the law because you found a useful moderation experiment.

Replying to @donohoe and @mmasnick, @willikampmann, @EFF

I'm familiar with the @EFF's position on 230, I read the amicus they filed in the Herrick v Grindr case in which they defended Grindr's complete denial of responsibility in enabling serious, life-threatening harassment even though Grindr's competitors moderated effectively.
We've moved on from dialing each other's modems, it's not crazy the law would too. There are plenty of useful moderation experiments compatible with distributor responsibilities, they might even fare better if they weren't outcompeted for price by the don't-give-a-fuck phalanx.

Thread of 3 tweets

Replying to @null and @benharnett, @seduncan21, @netflix, @benlikestocode

Same!

Replying to @mmasnick and @donohoe, @willikampmann, @EFF

I honestly have no idea what you're talking about. Why would there just be one bad actor? Why would monetising harmful content not make you more liable than, say, comments on someone's personal blog?

Replying to @mmasnick and @donohoe, @willikampmann, @EFF

Also you're replying to a tweet in which I cite a second bad actor? Besides, no one is talking about burning down the system, I'm just talking about putting out the fire.

Replying to @justinschuh

This is a business model that structurally advantages only the biggest trackers, since scale dictates value. The only change here is that the model moves from sharecropping off-platform to sharecropping on-platform.
“But I have nothing to hide.”
Quoting a tweet by @WolfieChristl ↗
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Does anyone understand what the new CCPA regs tried to clarify in the DNT section? It reads like it's going on both directions at once.
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Replying to @stuartathompson

Ha! No one agreed on the previous version, and now that they've clarified it I think we'll agree even less 🤣
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Replying to @jason_kint

Those two changes are good, but clarification (1) makes it look like it's DNT (off by default) but also that it needs to be a DNS signal.

Replying to @sroussey

I don't think that cuts it! Why do you think so?

Replying to @dmarti and @jason_kint, @Chronotope

DNT is supposed to not be the default, so that part matches.

Replying to @dmarti and @Chronotope, @jason_kint

I worry about "Any privacy control developed in accordance with these regulations shall clearly communicate or signal that a consumer intends to the opt-out of the sale of personal information." Is DNT in accordance? Is it *that* signal?

Replying to @jason_kint and @dmarti, @Chronotope

Heh, yeah, that would be fun!

Replying to @lalasoo and @trekonomics, @AOC

I'm with @AOC here, spicy sauce works much better than ketchup, especially for breakfast. It pairs better with coffee 😉 Désolé Manu 🤗!
I think this is everything that needs to be said about Google's Turtledove. The browser should work for the user, not the other way around.
Quoting a tweet by @johnwilander ↗
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Replying to @stuartathompson and @SethRogenSpace

Indeed. The terrifying things you investigated last year were with a dataset that's a tiny fraction of what even some small unknown actors collect. The size of what we don't know is staggering.

Replying to @LinguaCelta

My ad experience became better when I began using privacy protections. The targeting was really crap!

Replying to @Log3overLog2 and @Myles_Younger

In what ways did this A/B test implement contextual and first-party targeting, as you claim it did?

Replying to @Log3overLog2 and @Myles_Younger

Other question: the counterfactual of interest is what revenue is lost if 3P targeting vanishes. You tested what revenue was lost if some have 3P targeting and some don't. What is your reasoning for using the latter to jump to conclusions on the former?

Replying to @Log3overLog2 and @kyotonio, @thezedwards

Behavioural inside walled gardens is not the invasion of privacy it is when it happens across all behaviour. Of course there's a point at which policy has to take over from technology to handle purpose limitation, especially with horizontal monopolies.

Replying to @JulesPolonetsky and @dmarti, @Chronotope, @jason_kint

You can't sell if you don't track. That said, both of those things would be really easy to fix if that's all there is to it!

Replying to @Chronotope and @JulesPolonetsky, @dmarti, @jason_kint, @hober

with TPWG down any reason we wouldn't have that as a quick doc in the Privacy CG?

Replying to @kyotonio and @Log3overLog2, @thezedwards

That's a big, unproven "if". If walled behavioural performs that well, why do the ad companies with the largest gardens spend so much effort acquiring 3P data, often at high legal and reputational risk? I don't think that anyone knows if FB's effectiveness comes from 1P or 3P.
Having said that I'm not opposed to client-side targeting, but building it on machine learning strikes me as a great way to make both fraud and discrimination simultaneously easier to implement and harder to audit, in exchange for unproven value.

Thread of 2 tweets

Replying to @Log3overLog2 and @kyotonio, @thezedwards

Michael, I understand what you're trying to do and if there is a way to make it safe and respectful of users in certainly open to it, however that's not what I meant! The walled gardens I refer to are eg. FB or G Search, not us! We're much smaller and it's just our content.

Thread of 2 tweets

Replying to @Log3overLog2 and @thezedwards, @kyotonio

You'll notice I have never used that article to support my position, even though it points in the right direction. Ads are highly complex and there are way too many confounding factors to draw any conclusion from that article!

Replying to @Log3overLog2 and @thezedwards, @kyotonio

It's Google's right not to release data, but you can't then expect people to be convinced by a study that is missing too much to be useful to us. You cite it as empirical evidence but we have to take it on faith. Yes, they have experience doing A/B: to support your business.
At the very least we would have to know what the "contextual" options were. I mean, programmatic contextual buys are a very specific segment of buys today! Is this mostly buys intended for Search but mistakenly sent to AdX from the GDN default? It would explain a lot.

Thread of 2 tweets

Replying to @Log3overLog2 and @kyotonio, @thezedwards

It says nothing about what was running in the treatment group! "Such as contextual" is not enough to go on. I'm not aware that Google has a strong programmatic contextual offering?

Replying to @incloud and @JulesPolonetsky, @jason_kint, @dmarti, @Chronotope

Yes, I think it's an easy fix!

Replying to @aljopainter

Not bad!

Replying to @kyotonio and @johnwilander

Client side retargeting would be cool! The hard part would be proving creative delivery in a privacy preserving way. You could push the creative to a special browser cache upfunnel, clear from that on the conversion page, and have the means to trigger the retarget later.

Replying to @dmarti and @incloud, @JulesPolonetsky, @jason_kint, @Chronotope

I would still want the pony, but otherwise yes.

Replying to @null and @arainert

Not Safe For WOOF!

Replying to @kyotonio and @marionpdaly, @_scottlow, @othermaciej, @johnwilander, @blassey

Which is why we can expect Google and Facebook to double down on being identity providers. Google already has a huge offering there.

Replying to @nickconfessore

You’re losing out on so much relevant advertising, Nick.
You already do. My French phone plan was €15, and it was far, far superior to what T-Mobile offers for $60. When a friend came to visit for a few months, I could get her a second number on that account for €2. One of the things that America sucks the most at is free markets.
Quoting a tweet by @florianederer ↗
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Replying to @Kierceldwen and @benharnett

I recall something like that but I don't know that it caught on much. Texting from my phone was unlimited anyway! I sure miss my €29 Internet access that actually worked!

Replying to @julien51 and @aantonop, @gavofyork

I actually got it before what-you-think, but yes, this needs to be revved up ;-)

Replying to @temptoetiam

Thanks, I’ll read it! That page pretty much had me at “Transcribed by Cosma Rohilla Shalizi” ❤️

Replying to @temptoetiam

Reading that too — thanks! Here comes Shalizi again… I don’t know why, he keeps showing up for me!

Replying to @__apf__

Wait, that's not the normal metaphor?

Replying to @pbannist and @kyotonio

That is to some extent a fair point, but conversely the simple suggestion that people must not be trackable (short of non-dark-pattern opt in) is met from adtech with nothing other than "ZOMFG! It's the nucular zombie apocalypse! We all die!" So what's the next step?
It's also hard to take the IAB seriously when today's privacy crisis is largely a consequence of its utter lack of leadership and honesty over the past two decades. If the Rearc intent is sincere, a leadership change might help make it credible.
When I got the Rearc email I thought "Hey, that would be cool if true." but it's really hard to imagine the IAB creating something: * user-centric, * good for publishers, * sustainable business, * technically sound, * with good governance. That's five things to change at once.

Thread of 4 tweets

Replying to @null and @benharnett

Oh no. I have run out of shelf space and my wife is starting to eye the pile suspiciously as it begins to creep towards her side of the bed...

Replying to @pbannist and @kyotonio, @privacy4america

There are things to salvage in the Sandbox, but given the risk profile it doesn't seem like a short term thing to me. Hashed emails are problematic. Not resettable, too easy to get ahold of without the user knowing, plenty of fraud opportunities...
But users who want to be tracked could install an extension, auditable, with genuine and centralised user control. It could make the ID available to DSPs that commit to rules and auditing.

Thread of 2 tweets

Replying to @null and @benharnett

Yeah, I sneak them in 🤭

Replying to @null and @pes10k, @kyotonio, @pbannist, @acfou, @jason_kint, @random_walker

One problem is that there is currently no easy way to buy at scale from publishers, while relying on their abilities (eg. contextual, 1P). Technically, that seems solvable, and it can bring the scale back.
Has anyone started doing writing challenges based on @NYT_first_said? Like, every weekend write a story using ten words from that account in the past week?
Quoting a tweet by @seanmcarroll ↗

Replying to @pbannist and @kyotonio, @privacy4america

Well, that's what self-regulation is understood to be outside the IAB! It needs to be more than CYA contracts and pinky-promises, and yeah it's difficult to get right.

Replying to @pbannist and @pes10k, @kyotonio, @acfou, @jason_kint, @random_walker

This would be a really neat piece of tech to put together.

Replying to @dkiesow and @NYT_first_said

Some of those are pure gold 🌟

Replying to @stuartathompson and @NYT_first_said

I've always assumed that writers were at least some of the time doing it on purpose 😁

Replying to @null and @aldengolab, @benharnett

Guys, maybe we should move in together or something.

Replying to @null and @pes10k, @BrendanEich, @johnwilander

Everything is chill given enough hash.

Replying to @Chronotope

If small publishers made $40bn a year in revenue from ad targeting I think they might have noticed, too.
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I completely agree with @Chronotope. There is probably no bigger threat to publishers today than staying entangled in adtech's refusal to innovate.
Quoting a tweet by @Chronotope ↗
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Replying to @jarroddicker and @pes10k, @kyotonio, @pbannist, @acfou, @jason_kint, @random_walker

To the best of my knowledge you can buy from a limited taxonomy (eg. IAB's) but not topic clusters or sentiment (or indeed domain-specific extensions). What do you have in mind?

Replying to @jarroddicker and @pes10k, @kyotonio, @pbannist, @acfou, @jason_kint, @random_walker

I've been wondering if it might make sense to use property inheritance, as in schema.org, to help create topics. That way you can expose hammers but it still shows up for people looking for tools (OK, shite example, it's bedtime!).

Replying to @jarroddicker and @pes10k, @kyotonio, @pbannist, @acfou, @jason_kint, @random_walker

Thanks! Will read in the morning.

Replying to @mchowla and @pbannist, @kyotonio, @privacy4america

No 3P behavioural. It's up to the adtech world to become serious about end users. So long as it stays too far removed it'll be in battle with them. That's not sustainable.

Replying to @Chronotope and @jarroddicker, @pes10k, @kyotonio, @pbannist, @acfou, @jason_kint, @random_walker

Ha! I thought you might like this 😁

Replying to @pbannist and @mchowla, @kyotonio, @privacy4america

It all depends on how it's done. It can't be quid pro quo to access the site. But some users want deals for data, that should work!

Replying to @pbannist and @mchowla, @kyotonio, @privacy4america

I was just correcting the idea that with no tracking there is no behavioural at all. That's only true of 3P.

Replying to @mchowla and @pbannist, @kyotonio, @privacy4america

That will last all of two weeks before everyone has fake emails.

Replying to @fatemehx2 and @iab

Replying to @boylerob and @jarroddicker, @thezedwards, @Chronotope, @DannyPage, @pes10k, @kyotonio, @pbannist, @acfou, @jason_kint, @random_walker

If the Semantic Web is what saves adtech from itself I want to go back twenty years to tell the RDF WG that and see their faces 😁 cc @danbri

Replying to @dalmaer and @anildash

Please, can we lose the framing that this is basically a public service charity? I mean, if it is, great, but then it could afford to be a lot less obfuscated in its practices.

Replying to @kickstand and @aripap, @ewlamy, @SarahSluis

I really don't want to be mean, but... what is a "consumer-provided identifier" that isn't an email, phone number, or something of the sort? I know you're trying to clarify, but reading this I honestly have no idea what this is describing.
Also: "The identifier is sufficiently encrypted so that it cannot be reverse-engineered to identify the person." What is an identifier that doesn't identify?
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Thread of 2 tweets

Replying to @privacy4america and @pbannist, @kyotonio

If you're sincere about this I'd be happy to engage, but the track record from your coalition is essentially promising self-regulation and shipping AdChoices instead. Have you had a genuine change of heart?
If so, again, I would be happy to engage in a public discussion about your proposal. I'm curious about it being the strongest: in what ways does it improve on the GDPR or CPREA?

Thread of 2 tweets

Replying to @JulesPolonetsky

Strong recommendation for The Cult of the Constitution.

Replying to @LogicalAnalysis

B & H!

Replying to @RobBluedreamer and @johnwilander, @acfou

Also there's no crisis in the idea 🤣
Can someone please make this talk happen?
Quoting a tweet by @Iwillleavenow ↗

Replying to @kickstand and @aripap, @ewlamy, @SarahSluis

What difference do you make between opted-in and consented, and how do consumers know who to trust? And, still, how does this identifier not identify? Or is that a typo?

Replying to @kickstand and @BrendanEich, @aripap, @ewlamy, @SarahSluis

Why do you need consent if you have privacy by default?

Replying to @kickstand and @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis

And I need to figure out if it's worth dedicating resources to such discussions. The IAB has a track record of: * hostility to users and publishers, * poor tech solutions, * being in denial about privacy. So I'm reading the blog looking for signs that this may have changed.
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But I already see several statements that, honestly and without malice, don't make sense from a technical or privacy standpoint. So why do this in the IAB instead of a place that has a track record of getting this roughly right, like the @w3c?
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Thread of 2 tweets

Replying to @F_Kaltheuner

I've been wondering the same. I think one trick might be sticking to principles. Tech doesn't change that much, it's largely superficial dynamics being rearranged.

Replying to @LinguaCelta and @brucel, @rdeltour, @ndw, @fgeorges

Oh, that's okay then, I mean, it's not like Bruce is known for his sense of humour or anything.

Replying to @samtingleff and @kickstand, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

At this stage I don’t think it is about the sausage factory, it’s about going back to the drawing board on fundamentals. Asking very basic questions about what privacy is and what the threat model should be could be a good step given the constituency, no?

Replying to @hassan_theitguy

Wait, are you referring to Siva's book or to Technopoly?

Replying to @kickstand and @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

I don't think that the "it's free, therefore it has to be this way" is an argument that is as strong as it's made to be. Free and unsafe, free and unsustainable just entrench models that will hurt more the longer they last.
This isn't to say that we shouldn't try to maintain free services, just that's it's not a no-brainer. In some ways it is similar to countries that have subsidised the price of gas. They all suffer when reality comes calling.

Thread of 2 tweets

Replying to @hassan_theitguy

I haven't read it yet! I will, soon, but was reacting to the description in Anti-Social. That said my sense is that we are in a more technocratic world now than then. Then, technocracy was the stuff of government or stuffy corporations. Now it's all that's touched by tech.

Thread of 2 tweets

Replying to @hassan_theitguy

Cool!

Replying to @publictorsten and @johnnyryan, @iab, @Chronotope, @washingtonpost, @brave, @BrendanEich, @s_englehardt

Not speaking officially for The Times at all, but my guess would be: if it drives subscriptions and we can tell which campaign it comes from that would be enough?

Replying to @donohoe and @samtingleff, @kickstand, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

Only if you insist on identifying people! It's time to exit that quagmire.

Replying to @johnnyryan and @johnwilander, @iab, @Chronotope, @washingtonpost, @brave, @BrendanEich, @s_englehardt, @Gartner_inc, @fatemehx2, @othermaciej, @Apple, @IABTechLab, @kickstand

🔥 🔥 🔥

Replying to @johnwilander and @johnnyryan, @iab, @Chronotope, @washingtonpost, @brave, @BrendanEich, @s_englehardt, @Gartner_inc, @fatemehx2, @othermaciej, @Apple, @IABTechLab, @kickstand

I know I can be a foolish optimist, but I think this could finally be a reckoning for them such that they stop pretending everything is fine and move on to actually innovate in ad technology.

Replying to @publictorsten and @hashoshi4, @BrendanEich, @johnnyryan, @iab, @Chronotope, @washingtonpost, @brave, @s_englehardt

You’re not entirely wrong that there are parts of the industry like that, but I know it’s not the entire industry and alternatives are proving themselves.

Replying to @fatemehx2 and @publictorsten, @BrendanEich, @johnnyryan, @iab, @Chronotope, @washingtonpost, @brave, @s_englehardt, @dmexco

And even with the right it’s not clear that it’s been put to that much valuable use, thb :)
Si tu as toujours rêvé de m’avoir en poster, c’est désormais possible en te procurant un exemplaire de La Tribune de cette semaine!
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Replying to @null and @mattmay

Merci ♥

Replying to @AlGalilee

Merci 😁

Replying to @olivierthereaux

Squeeeeeeeeee!

Replying to @_abialas and @femalegazebot

😂

Replying to @null and @amyvdh

Thanks! 😀

Replying to @jwajsberg

Merci 🤭

Replying to @can

Merci!

Replying to @julien51

Pas encore, mais j'y travaille!

Replying to @macsym

Merci!

Replying to @AmeliasBrain and @tobie

I think the French use it to mean "French as seen endearingly by les Anglo-Saxons". I don't think they integrate the fact that not all views of the French are of endearment 😁 It cracked my wife up because I'm really not very French at all but French standards.

Replying to @Paul__Walsh and @kickstand, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c, @BIMA

It's definitely been an insular org and has developed a strong groupthink in which people say "anonymous identifier without noticing the oxymoron or claim those identifiers are safe just as they're being used to put kids in cages.
And everyone outside that bubble who so much as cocks their head at such weird views is a "privacy advocate" (whatever that means). This short-sightedness has caused a lot of damage to brands through fraud and unsafe contexts...
...and to publishers through stolen audiences, bad ads, and getting mired in an unsustainable business model. Orgs are hard to change, it might be better to put this one out to pasture. But I'm hopeful that there's a genuine awakening in the adtech community.

Thread of 4 tweets

Replying to @kickstand and @Paul__Walsh, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

A bunch of us have been doing this for a while! I think the question people have is whether the IAB is the right place to do this, nor that it should be done in the first place. Best of luck to whoever tries!

Replying to @yoyomorena

Oui ça m'a fait rire aussi 😁

Replying to @tobie and @macsym

Merci Tobie!

Replying to @danbri

Sent!
I wonder if I should consider using this pic next time I'm interviewed 😀
Quoting a tweet by @rdeltour ↗

Replying to @rdeltour

Ah mec, très classe le montage 🤭😍

Replying to @kickstand and @Paul__Walsh, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

I'm sorry if you feel offended, I believe that you are sincere but I equally believe that you cannot succeed without reckoning with the problems that have brought us here from twenty years of the IAB's stewardship. This is not a cookies issue.

Replying to @kickstand and @Paul__Walsh, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

I am not saying any of this to hurt. But: * Kids in cages: see recent WSJ reporting on use of adtech datasets to hunt down immigrants. * Insular: when I was HTML editor the IAB came to ask that we *decrease* iframe security. That's quite detached from the world, no?
Fraud, brand-unsafe, etc. This was all debated extensively in the early days of programmatic and it turned out pretty much as expected. I understand that this is unpleasant, but I don't think candour is unwarranted. At any rate, have a great weekend!

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Replying to @kickstand and @Paul__Walsh, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

Sorry, I'm confused. What is the relationship between the IAB and the open Web? I've spent a lot of time in the open Web world and the IAB was never a part of it.

Replying to @kickstand and @Paul__Walsh, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

Well, I'm sorry you feel this way. If only because I think it seriously harms your chances of success and those of us who've been trying to figure out how to improve this mess would welcome the help. As I said, have a good weekend, whether you think it's BS or not!

Replying to @perigrin

That is actually a wonderful idea.

Replying to @Paul__Walsh and @kickstand, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

Oh yeah, the web is totally in a fucked up place right now. One of the problems is that the structure of personal data markets is inherently monopolistic due to the nonrival nature of data and network effects in the value of datasets.
So the tracking industry trends towards monopoly. Removing the ability to track cross-site is a big improvement there. Of course, the web has other problems in parallel so it's to just jump out of the frying pan.

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Replying to @kickstand and @Paul__Walsh, @thezedwards, @samtingleff, @othermaciej, @BrendanEich, @aripap, @ewlamy, @SarahSluis, @w3c

I'm just going to stop bothering because you don't seem to u understand that I am not being sarcastic or intentionally insulting. But... That blog post has issues. It skips over the battles to prevent 3P cookies from existing at all and considers AdChoices to be a good try?
And then it moves on to propose one of those universal ID schemes? I'm dead serious: if you don't perceive just how deeply that's IAB groupthink I just don't know what to tell you. It's just not going to happen, no one outside of intermediaries sees any value. Seriously.

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Replying to @perigrin

Haha, yeah, not getting much younger! Thanks 🤗

Replying to @torgo

Thank you 🤗

Replying to @valentinebaud

🕺 🎉!

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Replying to @grlneric and @johnwilander

Is there a specific nuance behind "international boundary" instead of "border"? @grlneric's is correct assuming "border", but indeed it's hard to guess at subtleties.

Replying to @grlneric and @johnwilander

Also, is the "ID" a card or an identifier?

Replying to @dujnic and @johnwilander

Agreed, the former works better, the latter is too much like paper.

Replying to @johnwilander and @grlneric

So I think that works!

Replying to @annbass

🤗 Yes, but paywalled.
Quoting a tweet by @LaTribune ↗

Replying to @jyasskin and @Bookshop_Org

Just made my first order, will let you know! Some small kinks ordering on mobile but nothing bad. I buy books a lot and love the idea of an alternative to Amazon that covers the weirder stuff that my local bookstore doesn't.

Replying to @kyotonio and @mikewest

"Mike West Does Not Like Cookies" would be cnn awesome movie title.
Après le portrait, l'entretien!
Quoting a tweet by @LaTribune ↗
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Replying to @torgo and @jyasskin, @gsnedders, @yoavweiss, @AutomatedTester

Is Mozilla the only one to have published an assessment of developer needs? It would be instructive to see others'. In terms of governance we could run this as a Constitutional Oligarchy of sorts.
Basically have the major engines/browsers propose a plan for the year, then we kick them out of the room and a bunch of representatives from all the smaller stakeholders hash out consensus between the positions.
Frankly, though, this thread makes it sound like their W3C work is Chrome's biggest issue. I don't think it is. Chrome's biggest issue is Google. Without permanent badgering from Google properties, being default on Android, and assist from Google identity it'd be much smaller.

Thread of 4 tweets

Replying to @jyasskin and @johnwilander, @yoavweiss

Hey friends, if you all want to fix this then so do we. AMP is a scourge on publishers. ESCAPE came a little too early for me, but we can help now.

Replying to @jyasskin and @torgo, @gsnedders, @yoavweiss, @AutomatedTester

Oh, of course, I should have guessed! I'm just a little disappointed because having a comparison of views would have been cool 🤭

Replying to @ElieSl

Awww 😘

Replying to @kinu and @johnwilander, @yoavweiss, @AutomatedTester, @jyasskin, @gsnedders, @marionpdaly, @w3ctag

Publishers need to exist on AMP, it's a huge chunk of our search referrals so for many it's life-or-death. AMP is, shall we say, idiosyncratic to deal with. It had a substantial cost in engineering. That's engineers who aren't making things fast.
So I don't think there's much of a path to a fast Web that doesn't include nuking AMP, or at least Search accepting to promote the nonproprietary option as well instead of its walled garden.

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Replying to @tabatkins and @gsnedders, @jyasskin, @kinu

Is it possible to use a non-Google identity system with Chrome? Is that under the control of the Chrome team?

Replying to @kinu and @johnwilander, @yoavweiss, @AutomatedTester, @jyasskin, @gsnedders, @marionpdaly, @w3ctag

I know! 😁 That's why I said (elsewhere in the thread) that Chrome's biggest issue is Google. That said, I do believe that there is a path out of AMP. Happy to take it offline!
The less the US deals with its market failure in tech, the more others will have to compensate with increased sovereignty. This isn't protectionism, it's market prophylaxis.
Quoting a tweet by @vmanancourt ↗
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Replying to @publictorsten

Depends who you talk to!

Replying to @Law_Privacy

Where's the innovation, though? What little innovative tech I've seen in the past decade has almost entirely come from outside the monopolies. There's a lot of innovation theater, but really tech is one big killzone.

Replying to @Law_Privacy

That may be true and I certainly remember why I went into tech 25 years ago! But you can't innovate if you can't build a self-sustaining business, and in this environment you mostly build for an acquisition exit.

Replying to @Law_Privacy

Agreed, but even without looking at the ethical side, I think it's fair to question whether we're seeing much innovation at all. A lot of the disruption is just massive VC funding of ideas that aren't that new to compete for the market.
I think that removing the existing incentives to compete for rather than in would lead to far more tech progress. For instance, there are better ways to organise Uber, but they can't surface under the current setup.

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Replying to @briankardell and @cwilso, @pes10k, @wicg_, @yoavweiss, @marcosc

I don't think that it was me, but I'm happy to check when I'm back home. The goal of the WICG *was* to bring in more developer power as explicit counterweight to Big Web, but when you fluidify, power actually goes to the already powerful. That fuck-up's on me.

Replying to @paulohm and @themarkup, @JuliaAngwin, @nabihasyed

Amazing choice!

Replying to @johnwilander and @kyotonio

I don't understand what the rationale is behind the 64 bit version. Is anyone actually asking for this?

Replying to @kyotonio and @johnwilander

We're an advertiser too, with a decent spend, and frankly 64 bits makes no sense to me.

Replying to @kyotonio and @johnwilander

Oh - more than 64 campaigns I can see. If someone were saying that it should be 128 or 256, I would see where they're coming from. But 64 bits? That's a crazy big number!

Replying to @random_walker

InfoSec has definitely improved a *lot* but so has our individual exposure, in part through more devices and services, in large part through surveillance. It's possible for defence to improve and harm to increase.
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Les revues aériennes, toujours une bonne source de what the fuck. Ici, la revue de Interjet, sur les amours chiraquiennes.

Replying to @_abialas and @femalegazebot, @donohoe

And identitarian. They map decently well to large parts of the far right.
Hey privacy friends! Would you mind sharing your favourite sources showing that the news/media sucks at privacy? I'd like to put together a comprehensive list.
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Thread of 3 tweets

Beautiful work and great angle from @themarkup showing at Gmail isn't just bad UI with engineering gimmicks on top: it's also politically biased.
Quoting a tweet by @themarkup ↗

Replying to @publictorsten and @torgo, @themarkup

That’s not at all what they’re saying. They say they can’t determine the mechanism. But the disparity of treatment is clearly established.

Replying to @publictorsten and @torgo, @themarkup

Actually, email filters work for a single user. But Gmail has a near-useless filtering mechanism and instead has Clippy sort your email. It turns out, Clippy likes Pete Buttigieg better.

Replying to @BardSecurity and @runasand

That’s not the bad-at-privacy I’m looking for, but it’s pretty awesome :)

Replying to @null and @benlikestocode

Oh yes, *so* much.

Replying to @dancow and @masooga, @nabihasyed

Yes, I’m well aware — which is one of the reasons I’d been waiting for @themarkup to get startup with the excitement of a 20 year old watching petals spin.

Replying to @simevidas

Haha, that’s unfortunate indeed :)

Replying to @RichFelker and @runasand, @RealSexyCyborg

That’s bad, but it’s not the sucking-at-privacy I’m looking for. I mean websites & apps.

Replying to @JuliaAngwin

It could be the sender's fault to the extent that these messages go to spam, it's pretty standard practice to work to avoid that. But when Clippy decides to sort your ham mail for you how can it not be on them to do it without harm?

Replying to @publictorsten and @torgo, @themarkup

I know all this, I still fail to see how it applies here.

Replying to @publictorsten and @torgo, @themarkup

I know, but I fail to see how that makes the disparate impact acceptable?
If you’re a data scientist and looking for interesting work, the amazing folks at @PrincetonCITP have a great opening! puwebp.princeton.edu/AcadHire/apply… citp.princeton.edu/about/hiring/f…
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Replying to @nabihasyed and @dancow, @masooga, @themarkup

While we’re admitting to things — I also had my messages set to yellow Comic Sans atop dark green. And yet, I miss it! Let us know when’s a good time and we’ll absolutely come! And likewise, if you want to chat with the data/privacy people here please come visit.

Replying to @zofrex

It’s certainly not great :)

Replying to @nabihasyed and @masooga, @JuliaAngwin

I was young, Nabiha, I… I needed the stimulation. Ah, I’ve long since moved on to sunnier kerns but I remain a sans-serif person all the way.

Replying to @jyasskin and @JuliaAngwin

In the article, they signed up for this — so it is in fact ham. You don’t need magic to keep track of all major political campaigns worldwide, a well-resourced organisation can curate this.

Replying to @jyasskin and @JuliaAngwin

Putting it all in one place is fine from a fairness view (we can debate product design decisions, but that’s a completely separate concern). The issue at stake here really is disparity of impact.

Replying to @ForIamCJ

Haha, yes, love that one!

Replying to @swodinsky

That’s some kind of blog, no?

Replying to @swodinsky and @ranimolla

More seriously, I didn’t mean “sources in general” but rather, like, actual articles & studies. Maybe I should learn to English.

Replying to @knowtheory and @ranimolla, @Chronotope, @jarroddicker

Oh yeah, as one of those biz side people I can confirm ;-) That said, a *lot* can be observed openly and there are a number of studies showing that news sites are markedly worse.

Replying to @PrivacyMaverick and @swodinsky, @PrivacyMatters

There are people who don’t? ;-) To clarify: I know *who* to go to (and in fact I don’t really need to go to anyone to know how bad things are), but I’m looking for studies, articles, etc.

Replying to @swodinsky and @ranimolla, @bdeskin

Yes, that’s definitely for the list! There’s a ton of stuff I “know”, but having it written down and centralised to reuse is different from having it in a corner of my brain.

Replying to @null and @theantitheory

Hmm, the fact they not just wrote it but actually paid to research and write it shows how much people here care. And I'm meeting with the owner to figure out how to make things yet better.

Replying to @swodinsky and @ranimolla, @bdeskin

You're a superstar, thank you! 🤗 When are we doing that "Convoluted Garbage Jungle" meet up we were talking about?

Replying to @swodinsky and @ranimolla, @bdeskin

I take that as being "soon" 😁

Replying to @thezedwards

Whoa Zach thank you that's amazingly helpful!

Replying to @WolfieChristl

Excellent, thanks!

Replying to @mrtn3000 and @_tobiasu

Thank you!
Note to future self: don't assume that because Pittsburg is "not all that far from NYC", then the weather there should be "not all that different from in NYC". ❄

Replying to @runasand

Only if your margin of error is smaller than 15C.

Replying to @SamTheGeek

I know, right? It shouldn't be snowing.

Replying to @M_feeney and @AriCohn

There are also a host of direct dangers to vulnerable people who can immediately be spotted because they're the only ones who won't sell their data.

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Replying to @knowtheory

Yes, thanks, I’m aware. Not commenting :)

Replying to @seduncan21

I’m flying back tonight, but thanks!

Replying to @knowtheory

I don’t think it’s entirely informal, but I completely agree that the business side of our houses need to do more to discuss these issues with the public. Even when real improvements are made, they aren’t discussed. I would like that to change.

Replying to @knowtheory

Speaking strictly personally, I know how people behind the scenes think and I have zero personal doubt that this was intended as a user-friendly thing. But I know that intentions don’t matter and everyone in tech needs to do better [queue my broken record sound].

Replying to @dhh and @knowtheory

I can't make random public comments on behalf of my employer but I am working on being more open about what is going on, what has changed, what we still need to do, and what barriers to improvement we need to lift.

Replying to @dhh and @knowtheory

Like this one for instance? nytimes.com/2019/09/18/opi…

Replying to @benohanlon

Given the great input I've received, I'm thinking about it! Maybe just a GitHub markdown thingie?

Replying to @dhh and @knowtheory

We are moving ahead and have made substantial changes, there is still quite a road ahead but I'm hopeful! I'm travelling so I may lag, but my DMs are open!

Replying to @dhh and @knowtheory

I know, but we paid him for it! And it's investigative in nature, even if not a full blown report.

Replying to @monteiro and @susanthesquark

I'm 200 pages in and what Mike said but twice as hard.
Quoting a tweet by @monteiro ↗
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Replying to @pdolanjski

Yes, that's a great one, thanks!

Replying to @null and @theantitheory

Neither of those is the right question. The right question is "how do we get to remove the crap and keep making money?" Some of us are not just asking it but figuring it out!

Replying to @null and @theantitheory

Yup! Thanks! I hope we can solve this not just for us but for others too!

Replying to @OriPekelman

Je regarde, oui 😁

Replying to @__apf__

I find the fur tends to get stuck in my throat, it's not the worst oatmeal ingredient, but not the best.

Replying to @__apf__

That's an area of active research. Portent pending.

Replying to @susanthesquark

You actually reach a point where you’re all caught up to your bookshelf? I’m impressed :)
A different way to look at it is that a $200 million fine would be quite a lot if the US telecoms market were free and competitive. For all the lip service paid to hating socialism the American economy is centrally planned by a few corps — socialism without the human values. t.co/wgEp6qZJyW
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