Thread · 2 tweets · 3 Oct 2022

So, you might well want journalists to handle audience concerns like SEO, meaning that people who optimise to feed the beast count in (2). I assume that (3) includes on-platform impressions with things like AMP/FBIA/etc.

If you put these together, there's a world in which newspapers do better the more work they do for the platform rather than directly to produce news or for their own readers. Again, not denying the urgency of money but the platforms are going to lean hard into this.