September 2022
286 tweets
Newspapers are insanely valuable, and so is their independence. Entrenching (and making it in the media's interest to entrench) a system that challenges that isn't good. It's also hard to tell that it works without the ability to measure the longer-term impact.
I can certainly hear that media needs money and needs it yesterday. A better way of structuring that would be to establish the funding now (as reparations for AMP, etc.), but put it on a decreasing schedule and enshrine collective negotiation over how indexing should work.
Not just for whom, but studies that look at cookies vs no-cookies don't actually support profile-based targeting. The loss from the lack of attribution or from DSP optimising away when there is no cookie even if they could make a sale. These are at best high-powered anecdotes.
They also completely fail to test the purported counterfactual of a world in which third-party targeting isn't available. The reason being that you can't test for that using the current system.
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Hey — I'm only seeing this now (somehow people don't invite me to the fun parties) but I think that answering this requires some nuance (which most studies don't seem to have).
There can be value in targeting without there being value in *third-party* targeting.
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Third-party data is usually abysmally low quality. So using surveillance to target isn't necessarily effective.
Likewise, there can be value in *broad* targeting (age range, gender, industry, income bracket) and little in specific targeting (blue lightbulb intenders).
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These things are very hard to tease apart in part because marketers aren't necessarily rational and in part because the system is so opaque that measurements are very noisy. See the ISBA study: they couldn't figure out where *15%* of the money goes at all. isba.org.uk/knowledge/digi…
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Agreed! There's an industry habit that contextual targeting isn't considered targeting. It's right there in the name!
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"Popular cellphone apps such as Waze" — Waze is a Google property, so Google is doing the selling there it would seem.
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All. The. Time.
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But in a good way, too, I find. Back when this was all text, I would love going to conferences to meet people I had been talking with very regularly but only knew from their IRC/email demeanour. Folks were always disconcertingly different!
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I'd love to see a list of the deceptive tricks in @GoogleAds (this is not the only one...) and an estimation of how much it has cost businesses over the years.
Quoting a tweet by @andrewamann ↗
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Yes, this would be a beautiful case, lots of material for deceptive pattern experts, and really good for small businesses.
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It's nowhere near as famous a franchise, so I'm not sure if a push would work. Also, it needs a lot less help than The Rings of Power. It could be more of a retention play, too.
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You're mailing me one, right?
No pin can beat the TPAC tee with Unicode errors on it. Perfect.
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I have disagreements with Zuboff, but on this I think she isn't entirely wrong. There's a sense in which more of the same really is different.
It's entirely true that Google or FB aren't Internet companies, rather they're the epitome of what an 18C corporation wanted to be.
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In that sense we are still living in very much the same old colonial exploitative system. Reading "Reconsidering Reparations" made that brutally clear to me.
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But the totalising nature of data exploitation makes things different. It used to be that school, prison, asylum were the only total institutions in which everything is built and controlling. Now, everything digital is that. I think it's true that it makes things different.
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Oooooh
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Harvard Business School rediscovering Marx is a whole vibe.
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Yes - but I think that the fact that everywhere has become a company town makes things different. You know you're in a company town, but you just swim in digital. Also, the worst company town only reached so far into your life.
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I just buy more books than usual 😁
Next time, with you!
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And the next step is: why would you need a designer when you can find the truth with just A/B testing.
Quoting a tweet by @jarango ↗
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Wow, you are too kind. Right back!
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Do you have any plans to put the stickers on a shop like the tees? I've been dying to have one since before the dawn of time 🥹
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We badly need #ADPPA, both for people's safety and to support publishers' sustainability in the face of unethical ad networks and big tech. But it needs a simple fix, which this excellent piece explains very clearly.
Quoting a tweet by @DanielSolove ↗
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I can't believe I've been using convoluted phrasing like "nudges that learn from data" when hypernudging was there all along!
Quoting a tweet by @stuart_mmills ↗
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I would have loved to read Jane Jacobs tearing apart Nextdoor.
Quoting a tweet by @NomeDaBarbarian ↗
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The very same!
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A lot of good thoughts to walk away with here. I'm torn between wanting to see this in longer form and liking the straightforward thread unfolding.
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Adtech companies from Google and Facebook to smaller ones you haven't heard of get rich funding hate and disinfo but the system is so opaque that they can pretend they don't know.
One small team is relentlessly providing accountability:
Quoting a tweet by @catthekin ↗
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If you need proof that big tech companies are lying when they claim to care about fighting disinformation, hate, and harassment: @CheckMyAdsHQ is being way more effective at this with only three full-time and four part-time people.
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The part that worries me is that it seems unlikely that an interop mandate on its own will create competition on aspects that can be hard for people to gauge such as privacy, disinfo management, or recommendation quality.
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There are smaller digital domains in which there is relatively more competition and in which you would *think* that there should be competition on that kind of aspect (eg. fertility or dating) but all tend to be more or less bad.
Making social networks interoperable without fixing other parts of the stack — such as how to produce privacy-preserving advertising that supports products — seems very likely to produce the same outcome.
You're not going to get a lot of disagreement from me concerning privacy and competition: berjon.com/competition-pr…
Beyond that, the "how" of interoperability is indeed key. It's something that I might well focus on next.
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You're wrong about that, though, Matt!
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If the point is to understand yourself based on how you observe the world, having them talk about the world inside us would seem to defeat the practice? The immanence is the point.
(Had never considered that and it's excellent, thank you.)
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Send pictures @w3c TPAC friends, I am sad that I can't join you.
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He better! Someone also needs to fill my role of dancing shirtless, and I think he is a worthy candidate for this responsibility.
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I know, but we do have potentially better standards methods today that can ground the mandate (we know more about making complicated things interop) and there is interesting work on governance/enforcement. I don't claim that it's solved, but tools are improving.
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If you are considering the world inside, you are perceiving yourself from the outside looking, in a sense investigating your structure from a perspective that doesn't exist, detached from yourself. It seems likely to be deceptive.
Conversely, by considering the world as you observe it, from your situated, immanent perspective (which is a perspective that exists), you can understand your relative position in the world and therefore yourself.
Yup. One thing I would love a legal opinion on is the applicability of the Economic Espionage Act. A lot of those companies are taking valuable trade secrets - audience data - and monetising it, building substitutive products.
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It's been quite a while, but I remember it putting a very optimistic amount of faith in the prospect that NIST could produce a social networking interop standard inside of six months. Also, not addressing search interop (which is a lot easier!) is a mistake IMHO.
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Yeees. I know I'm preaching in the desert but I think that we need to get regulators and SDOs working together on this.
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I know nothing of healthcare standards, but "some developers (...) didn’t adhere to critical security specifications that are clearly outlined in the FHIR blueprint" reads like either those parts weren't testable assertions or there was no (good) test suite.
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For Web things we have a methodology and we built web-platform-tests.org. It's not perfect, but compared to the mess we made in the 90s and 00s, it's been a huge improvement.
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And so it begins!
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Ha, he was found with his sibs behind a liquor store, so the shelter people gave them all wine names and his is Noir :)
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Fair.
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Pas con!
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I considered that, but it has to work in both French and English, and that's a bit hard in French.
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You say that like it would be a bad thing :-D
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Ha! Bulgakov was exactly where my mind went first! But Behemoth didn't carry familial adhesion…
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I know that this is an issue that warrants deeper and more nuanced treatment than just "muahaha, let's watch the fuckers writhe!"
But it's not obvious to me that this would be a bad shock to the system (and I don't think that trees is the right metaphor).
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I don't think that it would reduce the breadth of global knowledge. It might reduce speed of propagation, but that is not necessarily a bad thing.
It would be a forcing function for interop bit from one geographic mandate but in order to solve a direct problem.
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Also, we haven't figured out the governance for this global thing yet. I don't think that states make a good boundary for this, but it's a boundary. It could give us some breathing room as we figure out global governance for digital infrastructure.
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Hahaha, excellent point. But he has two eyes!
You make good points, but isn't working on a ban a great way to map that out?
• Announce a ban on the high-level services (G Search, FB, Insta…) with 6mo notice to give small businesses time to migrate.
• Ban integration tier (identity, GA) one a 1yr deadline.
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• Then more basic infra like cloud stuff, give it 3yrs.
This is very coarse to fit into Twitter, but I think a path can be devised.
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I tried, but my 13yo has a reading of Norse mythology that sees Loki as too much of a bad person. We got closer to consensus with Ragnarök!
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Please make "Become Unlearnable" stickers.
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KPI stands for "Killed but Prove It!"
Ἐν ἀρχῇ — chaos or logos?
The real reason why the @w3c should shut down the Verifiable Credentials WG is because it'll ruin games of Werewolf. Can't have that happen.
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That's not what a villager would say.
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To go a bit deeper into @natashanyt's suggestion:
• What risks did you identify during the data protection impact assessment and how are they mitigated?
• How much liability does the vendor take on if the tool is used in ways that harm the children?
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• What are the rights to use and reuse the data collected through this process, who holds them, and under what conditions can the data terms be changed by the vendor? If they can change them unilaterally, what is your review process to ensure they remain aligned with principles?
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• What data is collected?
• How long is the data retained for and where?
• Are there identifiers used in the data? If you consider the data to be "anonymous," what is the anonymising method? What processes are in place to avoid reidentification?
• Does the vendor use vendors?
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• Does the system use machine learning, and if so what algorithmic audits has it undergone?
• Are the children profiled in the process (even if "anonymously" or "pseudonymously")?
• What data is inferred in the process?
I can think of more but that's a start I reckon :)
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This made me think: we should develop a common questionnaire for parents to send superintendents systematically when this happens. I'm not an edu privacy expert, but I'm a parent and privacy nerd, and would love to help.
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Yes please!
That's fair, and accountability in that game tends to be quite bloody 🤭
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Thinly veiled?
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Impressive. Veil so think I don't even see it!
This has just started (Zoom details in thread), with @C4COMPUTATION kicking off into a description of the goals of @Collective_CI.
Quoting a tweet by @Collective_CI ↗
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There is interesting convergence between an ontology in which noise is a problem and political belief in legibility, optimisation, and nudging.
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I got too engrossed in the presentations to livetweet much — the papers are up at: journals.sagepub.com/toc/COL/current!
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This is awesome for kids privacy!
Privacy folks, who wants to weigh in?
Quoting a tweet by @charleswlogan ↗
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The piaf jokes in the replies, too.
Great thread on the relevance of causal theories of reference to privacy. It has implications for the understanding of privacy with federated learning, on-device processing, etc.
Quoting a tweet by @RDBinns ↗
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One of the reasons we know that the aggressive concentration and privatised infrastructure we can see building up in tech today is bad, is because we can see the devastating effect it is having elsewhere.
Quoting a tweet by @MorePerfectUS ↗
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Helping people change their dietary habits to help with climate goals by demonstrating adherence to more echo-friendly meals. There was a lot more to it 😁
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I mean, the title is basically the mechanism for that.
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Looking at your pubs at andyhafenbrack.com, are there 1-3 you would recommend on this topic? I'm very interested, I'm fine with academic, but I struggle with video. Thanks!
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Thank you!
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Not just the bottom line but also the growth prospects. If they can't minors interested, they lose pretty much all hope of growth.
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Reminder that, yes indeed the #JCPA might have flaws, but whenever you say "link tax" all you're doing is telling the world that you don't know how search works today.
Things have changed since the 90s, you might want to update a bit.
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If search were just about linking we'd be living in a different world. AMP (which is still very much required despite assurances to the contrary) and the host of other schemes like Instant Articles or Showcase aren't links and they hurt publishers.
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Simply bots? I think everyone gets sudden drops like that, I always reckon it's fake accounts getting purged.
Can't explain the Princeton thing though 😁
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You'd love them! They're wonderful people.
That wasn't the dancing night 😉🤭
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Alcohol!
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I'd suggest that we go a bit further and stop kneecapping ourselves by stating it as old fashioned. It's not! It's informed by very recent experience.
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I'll pass it along, but can you do the same on your side? One of the reasons driving people into apps is so attractive is because stuff like CWV or Chrome Sync make the Web unappealing outside top-of-funnel readers.
Mobile browsers that show an infinity sign instead of the count drive me mad for that reason. That said, the Firefox thing where it moves older tabs to an archive where they can be found but not clutter the list is nice.
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Thanks, I thought I was the only one remembering it as a train wreck.
‘They Are Watching’: Inside Russia’s Vast Surveillance State nyti.ms/3DL2ZqK
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I am delighted, honoured, and humbled to announce that I have been elected to the @w3c's first Board of Directors.
Many thanks to those who organised a clean and effective election, to the Membership for voting, and to all candidates for a respectful, caring campaign!
Quoting a tweet by @w3c ↗
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I was heartened to see that we had an embarrassment of excellent people in the running even if I am saddened that not all could make the cut. I hope that those who did not get elected will be able to work with the Board — we're going to need all the help we can get.
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Like many of you I want in-depth reform of digital governance, so that those who build and rely on the Web have a voice in how it runs. But I have to be frank: before we can get there we need to eat our greens and get the Consortium on sure footing.
We *will* get there though!
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I'll close by saying that the @w3c has a duty to the whole Web community. All Web problems are W3C problems. So if you have an issue, don't hesitate to bring it to the Board!
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Thank you!
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Thank you Wendy!
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Thank you Heather, such kind words! 💕
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Thank you!
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Thank you! More on that to follow :)
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Thanks Maria!
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I agree, but we need more than protocols — we need protocols that are governed and sustainable. I think that ActivityPub is part of the future, but only one piece of the puzzle.
Thank you! Please send advice, we're going to need all the help we can get.
Thanks!
LOL, maybe a little!
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Thank you!
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Thanks Dave, coming from you that means a lot.
Thank you! Let's fix this stuff :)
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Thank you!
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Thanks!
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Thanks Max!
Thank you! You'll be interested to hear that at each campaign event I said that I thought we should spend more time on the good parts of web3 and people still voted for me!
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Merci Isabelle! J'espère pouvoir en faire quelque chose de bien.
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Merci Thomas!
Thank you!
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Many thanks Anssi — I'm excited to get started too, even if it's going to be hard especially at first!
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Thanks a lot :)
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Hahahahaha
Merci!
I don't think there is an overall view, I hope to write some bits of it soonish.
Thank you Aram!
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Thanks Danny, I hope that we can do some good.
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Thank you!
Thanks Arthur!
Thanks Yoav!
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Hahaha, thank you Romain!
Next TPAC ;)
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Thank you Gonzalo! There's a lot to do, I hope we'll figure some of it out.
Thanks Tim :)
I don't think that I ever got any of my feelings neatly detangled, sorted, and labelled, but even by my chaotic standards it is very much with mixed feelings that I share these news:
Next week, after precisely fives years on the job, I will be leaving the @nytimes.
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It has been a humbling journey and I am infinitely grateful for the amazing colleagues who have so patiently taught me just how complex the inner workings of this magnificent beast are. Rarely have I been given the privilege to learn so much in such a short span of time.
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Everyone loves to complain about @nytimes (and as a reader, I too have opinions!) but it is a sensational place all the same. I have worked with the kindest, smartest, most supportive, most dedicated people.
If you get a chance to work there, you should!
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Merci :)
Merci Fran!
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Me too — it's long overdue. Hahaha, I think that of all people you know that "transitional challenges" is a hell of a euphemism for it :)
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Thank you!
Shoshana!!! You too saw the typo in that first tweet??!!
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Whenever things get crazy I think of those who came before and had to deal with skunks to get us an RF policy. 😉 That was painful, but also extremely impactful!
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I can tell from the tone.
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Thank you Ryan! That's very kind.
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Thanks Tony! I almost went to an adtech company that is near and dear to my heart, but not this time. I think that what I'll be working on could help with privacy-preserving shared ad infrastructure, so we might well be talking ;)
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Thank you!!
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Thanks Storm!
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Thank you! I try not to manifesto too much BUT I CAN'T HELP IT.
Steph! Always happy to talk :)
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Big fan right back!
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Thanks a lot Erik, that means a lot!
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A hell of a ride indeed! Something tells me the next one isn't going to be a ride too :)
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I look forward to the frites too, and we should chat about where things are before that too.
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Merci Florent, c'est trop sympa, j'en fais part à @BrobinBerjon 😁
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Thanks Brett, I might very well need some help from someone who's interested in, I don't know, infrastructure, commons, governance, that kind of stuff.
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Thanks a lot Shane ❤️ Note that this job may be a punishment, so this could be true in more ways than one 😂
Thank you!!! I will still be on this lovely hellsite, I'll just be worrying a different Comms/Legal team!
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And I can't wait to hear about what you're doing at The Times!
Also, I'd love to get a feed of your twitter names. One of the most underrated parts of this site.
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I'll share when it's official, in a couple of weeks.
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Thank you! I hope we don't screw it up, we certainly have our work cut out.
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That's super kind, Blake, I love your takes too! I wasn't planning on stopping 😉
That, dear Jeremy, was my plan all along.
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Thanks! I didn't mean to make it sound important but it's certainly something stuff I'm passionate about!
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Merci!
Neil, there is nothing that would make me happier than to talk to either or both of you. My impression so far has been that you two write brilliant things faster than I can think, but if there's any little bit that I can help with please email me any time!
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Thank you! That means a lot. Is there any chance that you might come talk at CITP again now that it's in person?
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Ha, thank you for saying that and putting it this way, "mournful breakup manifesto" is the vibe I didn't know I wanted!
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Do the thing! Please! Do you have an archive?
Thank you Gavin! I'd love to catch up and hear what you're up to now.
Merci Tess ❤️!
Thank you! We might be in different industries for a little while, but I'm pretty sure that we'll have just as many reasons to talk!
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Thank you!
Thank you!
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I'll miss you terribly, but I promise to send the occasional mediocre dad joke ❤️
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Thanks Ari!
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It really has been. I think I have about a week off 😉
(I owe you an email, haven't forgotten, just... stuff has been going on.)
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Thanks Randall 😁
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Merci!
Thank you Angela! And we need to have a chat about browsers too!
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Thanks Pat! I know the DG team has wanted to have drinks with you, I hope we can do that sooner rather than later.
Thanks, me too! And we need to chat about the thing, too. Sorry I've been so under water.
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I wish we could drink together, it's been too long!
Yeah.
Thank you!
Thanks!
It was a pleasure to work with you too!
Thank you Danielle! I hope it can make myself useful.
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Thank you!
Thank you for yours! Is there any chance you'll be at the mothership next week?
Either that or I plan to rule with an iron fist 😁
Thank you Alex, it's been too long since we've managed to hang out!
Thank you, and much agreed!
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Thank you!
Thanks Henri!
Thanks a lot Salomé!
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Manu, pics on this site have a trigger warning feature, please use it.
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An excellent thread from Aram as always. This point stands out: it's not even good for marketers. In my experience, two groups defend the system:
* Fraudster intermediaries that live off it.
* People (often lawyers) who think they're defending business but don't understand data.
Quoting a tweet by @Chronotope ↗
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Part of the problem is that many people can't admit that the system is broken without admitting that they haven't been doing a great job.
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Until you make money raising the bar and then everyone agreed with you from the start.
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OMG this is all so adorable (including the high-pitched squealing!)
Not that this is defensible, but IIRC browsers typically load the ranges they need rather than the whole thing.
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What worries me about this is that it's an attempt to seek escalation. It's worryingly desperate.
Quoting a tweet by @spectatorindex ↗
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Putain.
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I can't make the DLI event either, might I also be able to read it?
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It might not be accurate but I'll talk about it 😁
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The moderators didn't show up (we weren't sure if there were supposed to be any) so we just started chatting — we had a great time!
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Awwwww. I mean, I'm always up for chatting with you smart people. It gives me stuff to repeat to other smart folks :)
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Yeah, that's a bug, will fix.
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That's awfully kind. I have to point out that many of my insights are stolen straight from @EvanSelinger, @hartzog, or their co-conspirators :)
This is *such* a good question though. Totally agreed on consent for sure. I need to go feed the small humans, but quick notes:
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Convenience! I still need to find a good articulation for this, but convenience is a key component of the domestication of humans (by humans). Domestication (of animals, plants, etc.) can be seen as the exchange of convenience for pliability.
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The idea that you can build for everyone without building by everyone. It's not even a question of "values" or of being democratic: it just plain doesn't work.
Related: the idea that "democratisation" is making available to a lot of people without giving rights over the thing.
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No — user agent is a piece of software that acts on your behalf, like a browser. See papers.ssrn.com/sol3/papers.cf…!
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Yessss. Much goodness in there. I'm seeing growing interest in the notion, Katrina Ligett also brought it up in a presentation she gave about privacy at CITP last week.
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I don't think he's making that argument as a publisher, just as a conservative.
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I'm more with the ABBA testing crowd.
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There is nothing we can doooooooo.
Oh dear, that's in my head for the day now!
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I know, in France we have those who want to "civilise the Internet" (in the same way that they "civilised" colonies).
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I wouldn't be surprised if the only reason that guy is angry at big tech is because he doesn't get to be big tech.
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Isn't that the conservative perspective on every issue?
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That's not what we normally call bikeshedding, but I agree with the description nevertheless!
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Apple's terms of service for apps under ATT are similar to GPC/DNS though I wouldn't say they're the same.
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AppChoices also has a dedicated notice & choice app 😁
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It could, but I don't know that it would count as a signal in the legal sense.
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And just like that, it's over.
It was an incredibly good five years, @nytimes friends, I owe you deeply for how much I learned, for how patient you were with my questions, my badgering, and the occasional antics! ❤️💕
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We have to distinguish technical measures from legal measures. Withholding the IDFA is good, but if they did only that then people could use other things like fingerprinting or UID2. The App Store terms however prevent at least some of that. That's enforceable by Apple.
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Treating ATT as a GPC signal would also make that enforceable in California, so it's better. I don't know if what's forbidden is equivalent under both but I think they're close.
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Thank you my friend!
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Thank you!
I mean, it's AdChoices for apps...
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Merci!!
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Same as we do every night, saving the Internet 😉
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LOL. I know they say never say never, but...
Saving the world Sebastian, what's the other job?
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Thank you, you're too kind!
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Yes! No more tiny pic taken using a 1992 webcam from the security station on your first day!
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😂 The best was for people who'd been there twenty years, some of those pics were wild.
Thanks - and you too!
ARE YOU CALLING ME OLD
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